Jo Malone London has announced its new partnership with Lazada, Southeast Asia’s leading eCommerce platform. The company is opening its first region-wide flagship stores on LazMall.

Housed on the LazMall Prestige in-app portal, the Jo Malone London ‘Super Brand Opening’ will be October 15th in Singapore.

The collaboration will enable Jo Malone London to scale its presence across Southeast Asia, ensuring a luxurious online shopping experience identical to their offline stores, for new and existing fans of the brand through LazMall.

Scent Finder, Scent Pairing and Art of Gifting services will now be available on the LazMall flagship store, as well as interactive livestreams on “LazLive.” 

Crystal Lai, Vice President and General Manager of Jo Malone London, Asia Pacific says, “As shoppers increasingly turn to trusted eCommerce platforms for authentic products and a seamless online shopping experience, our launch on LazMall is a big step forward to deepen our presence in Southeast Asia.”

James Chang, Chief Business Officer, Lazada Group, adds, “We are proud to be the first in Southeast Asia to partner with Jo Malone London and bring its signature fragrances and brand story to consumers here.”